Oil & Vinegar Franchise

Oil & Vinegar Franchise

Nice to meet you!

Oil & Vinegar is a successful franchise formula born out of a passion for good food and quality ingredients. Since its founding in the Netherlands in 1999, Oil & Vinegar has now developed into an international chain of stores with around 100 branches in twelve countries, 5 of which are in Switzerland.

The Oil & Vinegar shops can be found in the center of larger cities (from 100.000 inhabitants) as well as in larger shopping centers that are positioned for the future and appeal to a broad audience.

The international headquarters of the company (Assisi BV) is Oosterhout, the Netherlands. The international office, the central warehouse and the service center are located here. In Switzerland, multitaskin feinfood GmbH in Muttenz, BL has the master license and awards franchises. The most important objectives for the near future are healthy, progressive growth and a consistently high level of professionalization in Switzerland.
As a franchisee, you have all the opportunities of an independent entrepreneur and at the same time the support of the knowledge and experience of Oil & Vinegar Switzerland. The service center in Muttenz supports franchisees in the areas of administration, benchmarking, marketing, store fittings, presentation and visual merchandising.

Passion is the beginning of everything - be passionate about taste!

Our formula

The Oil & Vinegar Formula

Oil & Vinegar is an innovative culinary gift shop with exclusive, best quality products under our own brand. The products are selected with great care and often manufactured by traditional family businesses in the country of origin. This way they retain their authentic taste and you can taste the Mediterranean sun in our herbs, sauces and pasta. However, our absolute specialties are our types of olive oil and vinegar, for which we have selected the best products from all important countries of origin. Our customers can taste all the products in the store, let themselves be seduced by the delicious aromas and make the right choice. Together with the welcoming nature of the store, the personal attention to our customers and the way our gifts are wrapped, this makes a visit to Oil & Vinegar a very special culinary experience that keeps our customers coming back for more.

Innovative store design

Oil & Vinegar is something for connoisseurs. A visit to our stores is a special experience. The open nature of the store is inviting and once inside, all senses are stimulated by the tasty presentation of culinary products, many of which can be sampled. It also offers a large selection of oils and vinegars that are freshly tapped on site - a feast for everyone who likes to cook and eat well. This type of presentation not only encourages additional impulse purchases, but also turns every recipient into a potential new customer.

In order to continually surprise our customers, we change the entire atmosphere of the store every 6 to 8 weeks. Depending on the topic, we present the latest products and kitchen utensils from a specific country or continent so that our customers can be further inspired and go on a journey of discovery in their own kitchen!
Franchisees receive support in the different facets of entrepreneurship.


Positive attitude, professional skills and enthusiasm

Do you recognize yourself in these characteristics?

  • You are an enthusiastic hobby cook and have an eye for quality. Love for food, cooking and awareness of quality are essential requirements for successful entrepreneurship in an Oil & Vinegar store.
  • You are bursting with energy and show full commitment. You stand in the store yourself and tirelessly give your customers the attention they deserve.You are well-informed about their needs and their previous purchases. With your advice, your enthusiasm and the quality of your personal service, you ensure customer loyalty. Through your commitment, you turn your customers into ambassadors for your store.
  • You have sales talent and a commercial attitude. Sales talent is a combination of hospitality, knowledge of human nature, decisive demeanor and flair.You are a true host/hostess and a good fit for your target group. In addition, you will be able to build a team that, together with you, will be the business card of your store. Professional hygiene and neatness are a given for you.
  • You have leadership skills. The store is your own business and you take responsibility, even if you are supported in many areas by the service center. You can be both inspirational and corrective with your staff.
  • You have sufficient financial flexibility.You are willing and able to contribute equity to the bank financing of your shop.You have the expertise to continually analyze your sales numbers and correct your course if necessary.

As a franchisee, you have all the opportunities of an independent entrepreneur and at the same time the support of the knowledge and experience of Oil & Vinegar Switzerland.


Support from Oil & Vinegar

As a franchisee, a lot comes your way. It's nice to have people around you whose good advice you can rely on. From the first contact, you will receive intensive support from competent employees, each with their own area of ​​expertise and specialty. For example, our visual merchandisers will support you in setting up your new store. Before you take over your own shop, you will receive intensive training combined with an internship so that you are thoroughly prepared. In addition, you will receive direct support from us and we will be happy to answer all of your questions.

Your opinion counts!

It is important to us to constantly innovate Oil & Vinegar as a formula. That's why our efforts are aimed at continually renewing and improving our concept. The practical experience of our franchisees is indispensable.

Stepwise plan

Entrepreneurship is the most important characteristic

1. Step - request general information

We managed to awaken your enthusiasm? Then we ask you to contact us. After receiving the information, we will contact you and, if the conditions are right, we will meet for a personal discussion in one of our stores.

2. Step - getting to know each other and follow-up discussions

During this conversation we get to know each other personally. We'll arrange an appointment at one of our stores and talk about the Oil & Vinegar franchise concept and whether it might be right for you. After getting to know you, you can get a good idea of ​​our organization and our concept and we can get a good idea of ​​you.

After this initial introductory conversation, you will have a direct contact person at Oil & Vinegar who you can contact if you have any further questions and who will also accompany you through the rest of your process if you decide to take the next step.

3. Step - trial day

We give you the opportunity to work in an Oil & Vinegar shop on a trial basis for one or two days. This should solidify your and our decision.You will experience an exciting day in the middle of an Oil & Vinegar shop, gain your first experiences with Oil & Vinegar customers who are looking for something special, help with the work steps in the shop and enjoy the atmosphere in an Oil & Vinegar shop “from the inside”.

4. Step - Further discussions and location search

To solidify your decision, we will provide you with an overview of the “hard facts”, profitability ratios, etc. and we talk about possible locations. Together with you, we will look for the right location for your Oil & Vinegar store, for your future as an entrepreneur.

5. Step - signing the franchise agreement.

This is an official celebratory moment! This contract records the agreements that we made with each other before signing the franchise agreement.

6. Step - Training

You start your training in one of our stores. At the same time, merchandising training, product training and cash register training will be scheduled with you so that you can get started completely prepared!

7. Step - Ceremonial opening

The grand opening of your own store! After your store opening with the intensive help of Oil & Vinegar, things really get started! You get to work to make your store a success and get maximum profits.Your life as an independent entrepreneur has begun!

And then?

Further support and advice

You will be supported by direct support in Switzerland and our own shops. The intranet with all important news and current information ensures that you have consistently up-to-date knowledge of the system and a direct line to your colleagues in Switzerland.

What can Oil & Vinegar offer you?

Oil & Vinegar Switzerland, as a franchisor, considers an open relationship with the franchisees to be very important. We are very proud of our concept and want to offer all new franchisees a good foundation in the form of training, workshops and lots of support. This also means that we are open to new ideas and innovations. We are sure that the future of Oil & Vinegar will be as exciting for you as it is for us.